About me

Hello, it's nice to meet you.

I'm Gem. Mum (or Bruh!) to 3 boys. I've spent the past 5 years growing my own eCommerce business and found a huge passion for Meta Ads and the impact they can have on product-based brands. So I invested in myself and now I help other eComm businesses scale successfully.

Ways to work with me

250+Brands supported

£239KClient revenue in 3 months

£2,729From a £173 spend

7.2x£19.7k Christmas campaign

5Years running my own brand

From frustrated founder to ads expert

My husband and I ran our own eCommerce business for five years, and like many founders we spent a lot of money on agencies, memberships and ads trying to figure out what actually worked.

Eventually I decided to learn paid ads properly myself. That decision changed everything. Our business grew to the point we were able to sell it, and along the way I started helping friends with their ads too.

One referral quickly turned into another, and before long The Ads Assistant was born.

No agency. Only me.

I'm not an agency. When you work with me, you work directly with me. Every strategy, every campaign, every optimisation. No account managers, no one-size-fits-all approach.

I've also been on your side of it. I ran my own ecommerce brand, so I know what it feels like to hand your budget over and hope someone is looking after it properly.

That means you get someone who knows your products, your margins and your goals, and makes decisions with all of that in mind, not a generic template.

Real words from real ecommerce brand owners

What they're saying

Gemma has been absolutely fantastic and has taken my revenue for one month and quadrupled it. I'm so impressed by what she's done and has helped my business to have its most successful month to date.

Danielle

Sprint was great, Gem is very knowledgable in setting everything up correctly so your ads are optimised to perform. By the end of the week I had my ads up and running and from the day I pressed publish I've had a noticeable increase in sales.

Rocky's Pet Products

Doing the summer sprint with Gem has been great for my business. She was so supportive and really made sure you understood what you were doing every step of the way. I am now running successful ads and have a plan in place for going forward, but wouldn't hesitate to go back to Gem if I needed more help.

Oh Laura

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