Hello, It’s nice to meet you
I'm Gem. Mum (or Bruh!) to 3 boys. I've spent the past 5 years growing my own eCommerce business and found a huge passion for Meta Ads and the impact they can have on product-based brands. So I invested in myself and now I help other eComm businesses scale successfully.
My goal is to help eCommerce brands harness the power of Meta advertising to maximise sales, increase revenue, and scale sustainably on Facebook and Instagram.
Whether you're looking to drive more sales, reach the right shoppers, or finally get a consistent return from your ad spend, I provide strategic Meta Ads support tailored to where your store is now and where you want it to grow.
3 truths, 1 lie…
I am a DIE HARD Grey’s Anatomy Fan - Think Super Fan but bigger, I have watched all 450+ episodes at least 3 times!
I am a firm believer that most things can be improved with a cup of tea
i was once on the cover of a magazine & had it framed in my downstairs toilet
In 2019 i ran the london marathon
From Frustrated Founder to Ads Expert
My husband and I ran our own eCommerce business for five years, and like many founders we spent a lot of money on agencies, memberships and ads trying to figure out what actually worked.
Eventually I decided to learn paid ads properly myself. That decision changed everything. Our business grew to the point we were able to sell it, and along the way I started helping friends with their ads too.
One referral quickly turned into another — and before long The Ads Assistant was born.