Whether you want someone to take ads completely off your plate, build your foundations properly, or just understand what's going wrong, there's a way in that fits where you're at.

Ways to work with me

AD ACCOUNT AUDIT - £125

Something's not adding up with your ads and you want to know why. We go through your account together on a call and I walk you through exactly what I find. What's working, what isn't, and what to fix first.

SPRINT - £495

You want to be running Meta Ads and also understand the metrics. Over four weeks we audit/build your foundations together. I'm in your account alongside you, not handing you a course and disappearing.

FULL MANAGEMENT £600 P/M

You want your ads handled and off your plate completely. I manage your account personally every month. Strategy, copy, creative direction, optimisation, the lot. No account managers, no agency layers. Just me.

Option 1 - Ad Account Audit

Find out exactly what's going on in your account

You've been running ads but something's off. The results aren't where they should be, or you're not sure if you're set up correctly, or you've just never had anyone look at it properly. The audit gives you that.

We go through your account together on a call — campaign structure, creative, pixel, audiences, Conversion API setup — and I walk you through exactly what I find. You get a clear picture of what's working, what isn't, and what to fix first.

This isn't a generic checklist. It's your account, your specific situation, and a clear action plan you can actually use.

What you get:

  • Full review of your campaign structure and objectives

  • Creative and audience analysis

  • Pixel and CAPI health check

  • A call where we go through everything together

  • Written priority action list

This is for you if you want expert eyes on your account without committing to ongoing support.

Option 2 - The Sprint

Build a Meta ads setup that actually works, together.

The Sprint is a four-week done-with-you programme. We build your Meta ads foundations properly, from scratch or on top of what you've already got, and you come out the other side with a setup you understand and know how to run.

I don't hand you a course and disappear. We work through it together — strategy calls, Slack access, and me in your account alongside you. By the end, you know exactly what you're running, why you're running it, and what to do when things need adjusting.

This is the most popular way to work with me, and it's the one I'd recommend if you're earlier in your ads journey or want to be hands-on.

What's included:

  • Strategy call at the start to map out your approach

  • Four weeks of Slack support (Mon to Fri)

  • Account build and campaign setup

  • Creative direction and ad copy guidance

  • Weekly check-ins throughout

  • A setup that's yours to run confidently afterwards

This is for you if you want to be involved in the process and come away actually understanding your ads.

Option 3 - Full Management

Hand your ads over completely

You don't want to think about Meta ads. You want them running, optimised, and handled by someone who knows what they're doing — while you focus on everything else.

Full Management is done for you, every month. Strategy, setup, copy, creative direction, testing, optimisation, and reporting. I manage your account personally — there's no account manager, no junior, no agency layers. Just me, in your account, every day it needs attention.

I work with ecommerce brands on an ongoing basis, and I've been on your side of it — I've run an ecommerce brand and spent money on ads and needed them to work. That's not something most ads managers can say.

What's included:

  • Full campaign management month to month

  • Monthly strategy and performance call

  • Ad copy and creative direction

  • Ongoing testing and optimisation

  • Regular reporting and proactive communication

  • Direct access to me via Slack

This is for you if you want results without the time investment of managing it yourself.

What they’re saying

Gemma is incredibly supportive”

My ad account was a real mess. Gemma has spent HOURS with me sorting out all of the glitches and getting everything running smoothly. I would have been lost without her expertise and guidance. Definitely recommend for any small business owner. Thankyou Gemma!

KATY

I’ve genuinely loved being part of the Sprint programme.

I’ve genuinely loved being part of the Sprint programme. It’s been incredibly well structured, easy to follow, and actually focused on real progress rather than overwhelm. Everything is broken down into clear, actionable steps, which made it much easier to stay consistent and motivated.

What stood out most was the support and accountability, it never felt like you were figuring things out alone.

KAREN

“10/10 FROM US”

Absolutely loved working with Gemma, she's helped us grow ad revenue, as well as sales by over 60% from what we usually have. A 10 out of 10 recommendation from us!

PHOEBE

I can’t recommend Gemma ENOUGH”

Gemma has been absolutely fantastic and has taken my revenue for one month and quadrupled it. I’m so impressed by what she’s done and has helped my business to have its most successful month to date. Would definitely recommend.

DANIELLE

Very happy with the return on my investment with Gem!

Great advice from Gem! Showed me how to set up my Facebook ads from scratch during our Sprint sessions. Happy with the return on my investment. Will use Gem again in the future.

CHLOE

“GREAT SESSIONS”

Just finished the Sprint sessions with Gem and its been really great working with her. I have learnt how to be methodical (and patient) when it comes to testing and also what stats to look at. I also really loved that the sessions were flexible and we could dip in and out of my ads account in real time. Highly recommend if you’re just getting started with ads or if like me, you already have ads running but need to get more out of them. Thanks Gem!

JULIA

Hello, It’s nice to meet you

I'm Gem. Mum (or Bruh!) to 3 boys. I've spent the past 5 years growing my own eCommerce business and found a huge passion for Meta Ads and the impact they can have on product-based brands. So I invested in myself and now I help other eComm businesses scale successfully.

My goal is to help eCommerce brands harness the power of Meta advertising to maximise sales, increase revenue, and scale sustainably on Facebook and Instagram.

Whether you're looking to drive more sales, reach the right shoppers, or finally get a consistent return from your ad spend, I provide strategic Meta Ads support tailored to where your store is now and where you want it to grow.

Are your sales inconsistent?

Here’s 3 things I'd implement before spending another penny on ads.

Inside this step-by-step guide, you'll discover:

  • Discover the exact break-even ROAS formula that tells you whether your ads are profitable or burning cash, so you can make scaling decisions with maths, not gut feel

  • Learn the simple 1-campaign account structure I use with every ecom client to make testing and scaling obvious (plus the common setup that's quietly hiding what's actually working)

  • Get a clear, founder-friendly breakdown of the creative mix Meta's Andromeda update now rewards in 2026, including the 8 ad types to build a testing bank from, without endless variations of the same product photo

    Fill in your details and I'll send it straight to your inbox.