An ads manager who treats your budget like her own.
I'm Gem. I work exclusively with ecommerce brands on Meta Ads, and as a former ecommerce brand owner myself, I know exactly what's at stake with every pound you spend.
Ways to work with me
Everything I offer, all in one place. Tap each one to see what's involved.
Gem was so thorough in every call, we went through everything step by step and provided me with all the tools I needed to be able to create ads that have actually started to create revenue again. This was the perfect quick start guide for me where we created ads in realtime, and got to catch up a couple of weeks after to go through the analytics too. Would 100% recommend Gem and this programme to anyone who's in the dark about ads.
Maddison Ball Creative
Want an ads manager who genuinely gets it?
I spent five years running my own ecommerce business with my husband Ross. I know what it feels like to hand your budget over and hold your breath waiting to see if it's working.
That experience shapes everything about how I work. I treat your ad spend with the same care I gave my own. Careful, strategic, and always focused on the right return for your business.
No vanity metrics, no quick wins that don't serve your bigger goals. If something isn't right for your business, I'll tell you, even if that means saying I don't think ads are right for you.
No agency. Only me.
I'm not an agency. When you work with me, you work directly with me. Every strategy, every campaign, every optimisation. No account managers, no one-size-fits-all approach.
I've also been on your side of it. I ran my own ecommerce brand, so I know what it feels like to hand your budget over and hope someone is looking after it properly.
That means you get someone who knows your products, your margins and your goals, and makes decisions with all of that in mind, not a generic template.
What they're saying
Gemma has been absolutely fantastic and has taken my revenue for one month and quadrupled it. I'm so impressed by what she's done and has helped my business to have its most successful month to date.
DanielleI've genuinely loved being part of the Sprint programme. Incredibly well structured, easy to follow, and actually focused on real progress rather than overwhelm. It never felt like you were figuring things out alone.
KarenShe's helped us grow ad revenue as well as sales by over 60% from what we usually have. A 10 out of 10 recommendation from us.
PhoebeHello, it's nice to meet you
I'm Gem. Mum (or Bruh!) to 3 boys. I've spent the past 5 years growing my own eCommerce business and found a huge passion for Meta Ads and the impact they can have on product-based brands. So I invested in myself and now I help other eComm businesses scale successfully.
From frustrated founder to ads expert
My husband and I ran our own eCommerce business for five years, and like many founders we spent a lot of money on agencies, memberships and ads trying to figure out what actually worked.
Eventually I decided to learn paid ads properly myself. That decision changed everything. Our business grew to the point we were able to sell it, and along the way I started helping friends with their ads too.
One referral quickly turned into another, and before long The Ads Assistant was born.
Your AI Ads Assistant
My way of running Meta ads. Real break-evens, proper campaign builds, copy in your voice, built into an AI assistant you use yourself. It does the heavy lifting, you make the decisions, and nothing goes live without your yes. Doors open in September.
Start with the free guide, the exact prompt I use to make Claude write ads that sound like you, not a robot. Two things to paste, about five minutes, and no ad account needed.
- The copy-paste prompt that teaches Claude your exact brand voice
- A full Meta ad, 5 primary texts and 5 headlines, written in your voice
- Claim-safe by design: no invented reviews, stats or fake discounts
- Works in a free Claude account, and grabbing it puts you first in line (with an exclusive discount) when doors open
Cotton Club Crafts · 378 orders
Cross-stitch kits · ads live 17 June 2026
Let's have a chat
Two ways to get time with me. Pick the one that fits.
Discovery call
Not sure which service is right for you? Book a free call and we'll talk through your business, your goals, and the best next step.
Book a free callAd Account Audit
Expert eyes on your account in a live call together. A clear picture of what's working, what isn't, and what to fix first.
Book an audit
