Get your Meta ads set up for Summer
Five days to build ads that keep selling while you switch off. Whether you are starting from scratch or throwing money at ads that are not quite clicking — this is how you get it sorted.
Starts Monday 3 Aug · Wrap-up call Monday 18 Aug
Doors close when the group is full
Done in 5 days.
Why now
Summer is the worst time to wing your ads. It is the best time to have them sorted.
For a lot of eCommerce businesses, summer is when things get tricky. You want to rest and get ready for a big Q4, but you do not want your sales to fall off a cliff the second you stop posting every day.
You also should not have to be on Instagram morning and night just to keep the orders coming in. That is exactly what ads are for.
Set them up properly now, and your ads keep working while you actually take a break.
That is the whole point of this. In five days you will go from "I know I should be running ads" to having a real strategy live in your account, with someone who does this every day on hand to help.
Be honest with yourself
Is this for you?
This is for you if
- You run an eCommerce business and want to run your own Meta ads with confidence
- You already have ads running but they feel like a guessing game and you are not sure what is actually working
- You want them set up properly before you switch off this summer
- You are happy to put the work in over a focused week, with a plan to follow
- You want expert eyes on what you are doing, not just another course gathering dust
- You are done posting on Instagram and hoping to be seen
This is not for you if
- You want someone to run your ads for you (that is Full Management)
- You are not selling a product online yet
- You do not have a budget to spend on ads (I would recommend at least £10 a day)
The plan
Five days. One clear job each day.
Each day we jump on one group Zoom and work through that day's one job together, live. Got questions between calls? Drop them in Slack. By Friday your ads are live.
Foundations and your numbers
Get your account and Pixel set up correctly, and nail your real break even number so you know exactly what good looks like before you spend a penny.
Your customer and your offer
Get crystal clear on who you are selling to and what makes them buy. This is the work that makes everything after it easier.
Build your campaign
Put it all together and structure your campaign properly so it is set up to scale, not just survive.
Creative that actually sells
Build ads people stop scrolling for. We cover what works right now and how to put it together without a big production budget.
Go live
Launch, sense check everything together, and head into summer knowing your ads are set up correctly and you know your numbers.
And you are not on your own once the week ends
You get the full week after to implement at your own pace, then we all come back together for a wrap up and optimisation call. Bring your live ads, and we will look at what is working and what to tweak.
What is included
Everything you need for the week
One live call a day
We work through that day's one job together, live on Zoom. No pre-recorded modules to wade through.
Group Slack
Ask your questions between calls and stay accountable across the week.
Implementation week
A full week after to put it into action, no rush.
Wrap up call
We come back together to review your live ads and optimise.
All recordings
Every call recorded, so you never miss a thing if life gets in the way.
Foundations Bundle
The break even and ROAS calculators plus my Claude guide work, yours to keep. Worth £49, included free.
By the end of the week
What you will walk away with
- Live Meta ads set up properly and working in your account
- Your real break even number so you know exactly when you are winning
- A clear strategy built around your business, not a generic template
- The confidence to read your own numbers and know what to do next
- Ads doing the heavy lifting over summer so you are not glued to Instagram
- A head start on Q4 with everything already in place
More in your corner
It is £197, but you walk away with a lot more than five days
The Foundations Bundle
You also get my Foundations Bundle to keep. It takes the guesswork out of your numbers and your messaging, and makes the work this week far quicker. Yours to use again and again.
- Break even calculator so you know exactly when you are winning
- ROAS calculator to see what your ad spend is really doing
- Claude guide work to nail your customer, best sellers and messaging fast
£49 included free
Want extra eyes after?
Optional add on
A 30 minute 1:1 ad audit
A couple of weeks after launch, we jump on a 30 minute call together and go through your ads live. I will tell you exactly what is working and what to optimise next, so your spend is working as hard as it can. Add it on at checkout.
Who is running it
Hi, I'm Gem
I'm a Meta ads specialist who works exclusively with eCommerce businesses. Before this I was an eCommerce brand owner myself, so I know exactly what it feels like to pour money into ads and not really know what is happening.
I do not do vanity metrics or jargon. I get into your account, I keep it straight talking, and I focus on the thing that actually matters: turning your ad spend into sales. Over the years I have worked with loads of eCommerce brands, and this Summer Sprint is the fastest way to get yourself set up properly without handing it all over.
Gem
Before you ask
Questions, answered
I have never run ads before. Can I still do this?
What time are the calls and how long do they run?
What if I cannot make a call?
How is this different from Full Management?
Do I need a big ad budget?
What if I get stuck on something technical?
When does it run?
Five days now. A whole summer of ads working for you.
Spaces are limited so the group stays small and you get real support. When it is full, it is full.
Starts Monday 3 Aug · Wrap-up call Monday 18 Aug