Full Management
Your Meta ads,
completely handled.
You focus on your products and your customers. I'll handle every campaign, every optimisation, every result.
Book a free discovery call
I've sat exactly
where you're sitting
I ran a postal brownie brand with my husband. I know what it feels like to hand over your ad spend and hope for the best, and to wonder if the person managing it actually cares. That experience is why I work the way I do.
Someone who's been the client. I know what it feels like when an ad manager goes quiet, gives vague updates, or just runs the same ads on repeat. I don't work that way.
Your budget treated like it actually matters. Because I've spent my own money on ads. I know exactly how it feels when it doesn't come back.
Honest conversations about what's working and what isn't. Just clear reporting and a plan that makes sense for your business.
You deal with me, start to finish
I'm not an agency. You won't be passed between account managers, handed off to a junior, or left wondering who's actually looking at your account. When you work with me, you work with me: every strategy, every campaign, every optimisation.
Before I did this, I ran an ecommerce brand myself. I know what it feels like to hand your budget over to someone and hold your breath waiting to see if it's working. That experience shapes how I work. I treat your ad spend with the same care I gave my own.
I'm straight-talking and results-focused. If something's not working, I'll tell you. If something needs to change, I'll change it. No fluff, no vanity metrics. Just honest work focused on what actually matters for your business.
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Everything, handled for you
From strategy and campaign setup through to ongoing optimisation and monthly reporting. It's all taken care of so you can focus on running your business.
Ad strategy tailored to your ecommerce store and goals
Campaign setup across Facebook and Instagram
Ad creative direction and copy
Audience research and targeting
Ongoing testing and optimisation
Monthly performance reporting
Direct access to me throughout via Slack
Fortnightly check-in calls so you always know what's happening
Simple from the start
Three steps from enquiry to live ads. No lengthy onboarding, no hoops to jump through.
Discovery call
A free 20–30 minute call to talk through your business, your goals, and whether Full Management is the right fit. No hard sell, no pressure.
Strategy and onboarding
A thorough onboarding call to go deep on your products, your customers, and what success looks like. This is where the foundations get built.
Ads go live
I handle setup, testing, targeting, creative, and tracking. Once your campaigns are live, I'm continuously monitoring and optimising every day.
Is this right for you?
Full Management is for you if…
- You want to run Meta Ads but don't have the time or headspace to learn them properly
- You've tried running ads yourself and aren't getting the results you expected
- You'd rather focus on your products and customers while someone else handles your ads
- You're ready to invest consistently in Meta Ads and want an experienced specialist in your corner
- You want someone who gives a damn about your actual results, not just their retainer
Full Management is not for you if…
- You want to learn to run your own ads (The Sprint is the one for you)
- You want to start but don't yet have a product to sell online
- You're not in a position to invest in ongoing ad spend on top of management
- You want an agency with a team. This is just me, which is the point, but worth knowing
Not sure Full Management is right for you?
Here's everything I offer - tap each one to see what's involved.
What they're saying
Real words from real ecommerce brand owners I've worked with.
Gemma has been absolutely fantastic and has taken my revenue for one month and quadrupled it. I'm so impressed by what she's done and has helped my business to have its most successful month to date.
DanielleAbsolutely loved working with Gemma. She's helped us grow ad revenue as well as sales by over 60% from what we usually have. A 10 out of 10 recommendation from us.
PhoebeMy ad account was a real mess. Gemma has spent hours with me sorting out all of the glitches and getting everything running smoothly. I would have been lost without her expertise and guidance.
KatyGreat advice from Gem, who showed me exactly what to look at and what to change. Happy with the return on my investment and will definitely work with Gem again.
ChloeSimple, transparent pricing
Monthly. If it's not working for you, I wouldn't want you to stay.
Book your free discovery call
Got questions?
Here are the ones that come up most.
That depends on your business, your goals, and your average order value. We'll talk through a sensible starting spend on the discovery call. I'd never recommend a budget that doesn't make sense for where you're at.
You'll get a dedicated Slack channel where you can reach me directly. We also do fortnightly Zoom check-ins so you always know what's happening in your account and what's being tested. You're never left in the dark.
Honestly, no one can, and anyone who does is telling you what you want to hear. What I can promise is the right strategy, proper testing, and complete transparency. If something isn't working, you'll hear it from me first, along with a plan to fix it.
Totally fine and actually something I love helping with. I have a structured programme called The Transition that hands over your account properly, so you actually understand what you're running and feel confident doing it. Worth mentioning on the discovery call if that's where you're headed.
It's a 20–30 minute call, completely free. We talk through your business, your goals, and what's been happening with your ads so far. I'll be straight with you about whether Full Management is the right fit. If something else would serve you better, I'll say so.