The Black Friday Sprint.
A focused week where we work on nothing but your Black Friday offer. We plan it, build it, and get it all ready to go.
Black Friday is the biggest revenue swing of your year. And every year, most owners build their ads in a panic in the second week of November.
Not this year. In one week at the end of September we plan your offer properly, learn from what your competitors ran last Black Friday, and build your whole campaign, in your account, in your voice, judged against your real break-even. Then it sits there, ready, while everyone else panics.
I run Meta ads for e-comm brands every day. This is that same work, done with you, on your account.
Black Friday doesn't fail because of your discount
It goes wrong because you build it in a panic, in the same fortnight every other brand is bidding, on numbers you never checked.
The brands that win Q4 aren't the ones with the cleverest offer. They're the ones who were ready in September, break-even known, campaigns already sitting in the account. That's the whole game, and it's what this week gives you.
Four days, one job each
The Black Friday plan
What to discount (and what never to), your budget sized against your real break-even, and the Q4 calendar – when to warm up, when to launch, when to scale.
Competitor research
We dig out what your competitors ran last Black Friday and what you ran, then find the gap you can own this year.
Creative creation
Your Black Friday copy, headlines and creative, written in your voice, plus the creative checklist.
Campaign build
The whole campaign built in your account, scheduled or ready to switch on, warm-up ads live where it makes sense.
Every call is recorded, so if you can't make one live you can watch it back and still do the day's job. Then Slack access throughout October, so you can ask me anything while you finish up. Whether you run Black Friday for a few days or the whole of November, you'll be ready early.
Already running Meta ads
If you've never run ads, your biggest sales week of the year isn't where you want to be going live for the very first time, and I'd rather tell you that than sell you a seat. One of my other options would be a better fit for you.
You get my Black Friday prompt pack
If you want to try AI, you also get my prompt pack. Ready-made instructions for Claude, the tool I use on my own client accounts. You don't need any experience with it, and you don't have to use it at all. The sprint works either way.
- It interviews you about your brand and your customers, so everything it writes sounds like you, not like a robot
- It digs out what your competitors ran last Black Friday, and looks at what you ran, so this year's ads are built on evidence, not guesswork
- It writes your Black Friday ad copy and headlines with you, in your voice, every claim true
- The prompts are yours to keep, so you can run the whole thing again next year
What came out of their week
in 9 daysAt £2.64 a purchase. A sprint member's first week live.
By the end of the week I had my ads up and running, and from the day I pressed publish I've had a noticeable increase in sales.
Antonia, @rockyspetproductsI'm now running successful ads and have a plan in place for going forward. She really made sure you understood what you were doing every step of the way.
Laura, @ohlaurahqEverything built ahead of Black Friday
- Your Black Friday campaign built in your account, ready to turn on
- An offer strategy that protects your margin, not just your top line
- Ad copy and headlines in your voice, claim-safe
- The research file: what your market ran last year and the gap you're taking
- A Q4 timing plan so you know exactly when to press go
- Slack access until the end of October
Is it for you?
This is for you if…
- ✓You're already running Meta ads
- ✓You want it built in September, not panicked in November
Not for you if…
- ×You've never run ads (one of my other options would be better for you)
- ×You're not doing anything for Black Friday
- ×You want someone to run it all for you (that's Full Management)
I'm Gem, a Meta ads strategist
I run ads every day for a number of ecommerce brands, working out their real numbers, building their campaigns and writing copy that sounds like them, not a robot.
Black Friday is a period that makes or breaks most businesses, so I built this sprint to get it done properly and early, with my eyes on every bit of it. No agency prices, no guesswork, just the way I work.
Questions, answered
Isn't the end of September too early for Black Friday?
That's the whole point. We build it now, staged and ready, so you switch on whenever your Black Friday starts, whether that's mid-November or the week itself. No November panic.
What if I've never run ads before?
Then this one isn't for you, and I'd rather say so. Your biggest sales week of the year isn't the place to run your very first ads. One of my other options would be a better fit for you.
How does the £100 off work?
Sign up before 1 September and it's applied at checkout. Past sprinters and clients, check your inbox for your code.
Follow along on Instagram
Built in September. Ready for November.
Get your Black Friday ads right and it changes your whole Q4. Sign up before 1 September and it's £100 off.
Capped seats · Monday 28 Sept to Thursday 1 Oct