Get your Meta ads set up properly.
Five days to build ads that are live, tested and telling you what your customers respond to. Whether you're starting from scratch or throwing money at ads that aren't quite clicking, this is how you get it sorted.
£197 + VAT. Plus a free bundle worth £49.
Starts Monday 7 September · Wrap-up call Monday 28 September
Doors close when the group is full
In their words
Sprint was great, Gem is very knowledgable in setting everything up correctly so your ads are optimised to perform. By the end of the week I had my ads up and running and from the day I pressed publish I've had a noticeable increase in sales.
Rocky's Pet ProductsI'm on day 4 in the Lake District and 6 out of my 10 online orders since Monday were from ads. This was exactly what I hoped for. Being away, not stressing about creating content, and letting ads do the heavy lifting.
Cosy BuddhaDoing the summer sprint with Gem has been great for my business. She was so supportive and really made sure you understood what you were doing every step of the way. I am now running successful ads and have a plan in place for going forward.
Oh LauraThere's no good month to keep guessing.
You're spending money on ads right now. The question is whether you can tell me what it's giving you back.
Most people can't, and it isn't because they're doing it wrong. It's because nobody ever showed them what to look at. So they chase the revenue number, refresh the website hoping that's the problem, and come up with a new strategy every fortnight.
You also shouldn't have to be on Instagram morning and night just to keep the orders coming in. That's exactly what ads are for.
That's the whole point of this. In five days you go from "I know I should be running ads" to having a real strategy live in your account, with someone who does this every day on hand to help.
One week. One clear job a day.
Each day we jump on one group Zoom and work through that day's job together, live. Monday to Thursday, an hour a day. Got questions between calls? Drop them in Slack. By the end of the week your ads are live.
Foundations and your numbers
Get your account and Pixel set up correctly, and nail your real break-even number so you know exactly what good looks like before you spend a penny.
Your customer and your offer
Get crystal clear on who you're selling to and what makes them buy. This is the work that makes everything after it easier.
Build your campaign
Put it all together and structure your campaign properly so it's set up to scale, not just survive.
Creative that sells, then go live
Build ads people stop scrolling for. We cover what's working right now and how to put it together without a big production budget. Then we sense-check everything together and your ads go live.
And you're not on your own once the week ends. You get two full weeks after to implement at your own pace, then we all come back together on Monday 28 September for a wrap-up and optimisation call. Bring your live ads and we'll look at what's working and what to tweak.
Everything you need for the week
Four live calls
One job a day, Monday to Thursday, live on Zoom. No pre-recorded modules to wade through.
Group Slack
Ask your questions between calls and stay accountable across the week.
Implementation time
Two full weeks after the calls to put it into action, no rush.
Wrap-up call
We come back together on Monday 28 September to review your live ads and optimise.
All recordings
Every call recorded, so you never miss a thing if life gets in the way.
Foundations Bundle
The break-even and ROAS calculators plus my Claude guide work, yours to keep. Worth £49, included free.
What you'll walk away with
- Live Meta adsset up properly and working in your account
- Your real break-even numberso you know exactly when you're winning
- A clear strategybuilt around your business, not a generic template
- The confidence to read your own numbersand know what to do next
- Ads doing the heavy liftingso you're not glued to Instagram
- A head start on your next busy seasonwith everything already in place
The Foundations Bundle
You also get my Foundations Bundle to keep. It takes the guesswork out of your numbers and your messaging, and makes the work this week far quicker. Yours to use again and again.
- Break-even calculator – so you know exactly when you're winning
- ROAS calculator – to see what your ad spend is doing
- Claude guide work – to nail your customer, best sellers and messaging fast
Optional add-on: a 30-minute 1:1 ad audit
A couple of weeks after launch, we jump on a 30-minute call together and go through your ads live. I'll tell you exactly what's working and what to optimise next, so your spend is working as hard as it can. Add it on at checkout.
Is this for you?
This is for you if…
- ✓You run an ecommerce business and want to run your own Meta ads with confidence
- ✓You already have ads running but they feel like a guessing game and you're not sure what's working
- ✓You want them set up properly before your next busy season, not halfway through it
- ✓You're happy to put the work in over a focused week, with a plan to follow
- ✓You want expert eyes on what you're doing, not another course gathering dust
- ✓You're done posting on Instagram and hoping to be seen
This is not for you if…
- ×You want someone to run your ads for you (that's Full Management)
- ×You want 1:1 time with me in your account for a month (that's the 1:1 Sprint)
- ×You're not selling a product online yet
- ×You don't have a budget to spend on ads (I'd recommend at least £10 a day)
Questions, answered
When does it run?
The next group starts on Monday 7 September. One live call a day at 11am, Monday to Thursday, then two weeks to implement at your own pace and a wrap-up call on Monday 28 September.
I've never run ads before. Can I still do this?
Yes. The whole week is built to take you from scratch to live, in order, one step at a time. You don't need any prior ads experience, just a product to sell and a budget to spend.
What time are the calls and how long do they run?
Each call is 1 hour, live on Zoom, starting at 11am. One call a day, Monday to Thursday, one job at a time, so you can build the week around the rest of your day.
What if I can't make a call?
Every call is recorded and waiting for you in Slack. You also get the two weeks after to implement at your own pace, then a wrap-up call to catch anything you missed. The week is designed around real life.
How is this different from the 1:1 Sprint?
The 5 Day Sprint is a group, one week, and you build your ads alongside everyone else with me guiding you. The 1:1 Sprint is just you and me, four weekly sessions working directly inside your account. Same approach, more of my time and more depth on your specific account.
How is this different from Full Management?
This is done with you. You learn how to run your own ads with me guiding the group. Full Management is done for you, where I run everything in your account on a monthly basis. If you'd rather hand it over completely, that's the one for you.
Do I need a big ad budget?
No, but you do need a budget to spend on ads on top of the price of the Sprint. We'll help you set a sensible starting spend for your business.
What if I get stuck on something technical?
Ad account tech can be fiddly. The daily calls and Slack are there for exactly this. And if you hit something that really needs one-to-one time, you'll have the option to book a session with me directly.
Follow along on Instagram
One week of work. Ads that keep selling.
Spaces are limited so the group stays small and you get real support. When it's full, it's full.
Wrap-up call Monday 28 September